I joined the Adobe team as lead strategist for the Education segment in the heart of the pandemic. Educators and schools were facing unprecedented circumstances and Adobe's digital tools created a needed bridge to keep curricula moving forward. In the years since, I've led a comprehensive overhaul of our strategy and creative direction across Pinterest, Facebook, and X, resulting in a more unified brand presence. Additionally, I spearheaded the launch of the first-ever Adobe For Edu Instagram channel and devised a successful YouTube channel update strategy that significantly increased views, watch time, and traffic through SEO-driven video content. Furthermore I continue to advocate for the educator community through informative and entertaining content, pushing the boundaries of how to tell the stort of Adobe applications in the classroom. As a result we continue to drive exponential audience and engagement growth year over year.