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Candytopia

Like Charlie in the chocolate factory, Candytopia allowed my imagination to run wild. I managed their social media channels post-launch for two years and grew their audience by 230% and their Organic Reach by 24K%. With Instagram as their flagship channel, I ideated everything from feed posts to Stories to IGTV. The challenge was that this pop-up candy museum moved from city to city every few months, so we had to engage new audiences who had no idea what we were while keeping previous city audiences engaged as well. I achieved this with a content strategy that included custom photo and video shoots, Instagram Lives hosted by 2 characters I created named Cotton & Candy (played by me), trivia games, giveaways, BTS and UGC, and even launched their Tik Tok channel. I was a content creation machine and I loved it!

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