Kim is a clean beauty designer and CEO of several organic skin care and grooming companies. She was prepping to launch her newest brand, Furtuna Skin, when she approached me about managing her personal social channels. While my background is mostly in brands, I was happy to lend my skills and expertise to building the Instagram following for a pioneer in the green beauty industry, as well as someone who strongly supported issues of social justice and climate change. Kim wanted to beef up the optics on her follower count organically, so we combined authentic interactions with beauty influencers, custom photo shoots and curated feed design to take her from 62 followers to over 1400 in less than 6 months.